Rugby World Cup: Wallabies pride much more than just a hashtag

Richie McCaw holds up the William Webb Ellis Trophy, after New Zealand claimed their third RWC title. Image: ABC Grandstand

When Tevita Kuridrani scored the try that put the Wallabies back with 4pts, "..I suddenly found myself part of a group hug among the six or eight guys and gals immediately behind me. The comeback was on..." Image: ABC Grandstand

When Tevita Kuridrani scored the try that put the Wallabies back with 4pts, “..I suddenly found myself part of a group hug among the six or eight guys and gals immediately behind me. The comeback was on…” Image: ABC Grandstand

The Roar: Not unlike the Wallabies, my own Rugby World Cup final also involved facing a familiar foe on foreign turf in the early hours of Sunday morning. Still in Brisbane after the NRC final, I took in the Rugby World Cup decider at the Alliance Hotel in Spring Hill.

All that was going on around me at the Alliance made me think about #StrongerAsOne, the Wallabies marketing slogan that started life as a simple social media hashtag. It’s not even a new one; it was certainly around last year – which was pretty ironic, considering what was going on inside the camp at the time.

However long it’s been around, #StrongerAsOne now genuinely stood for something. And without any deadlines hanging over me (though my desperate editor had sent me an email on fulltime, so I would discover more than twelve hours later), if felt good to experience a big game as a fan again..

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